Bùi Đức Trọng Technical SEO

Technical SEO

Technical SEO là một chuyên mục đặc biệt, đây là một thư viện tài nguyên một chạm cho phép bạn học được tất cả những kiến thưc cốt lõi và các chủ đề liên quan trong khía cạnh kỹ thuật (technical) của SEO.

Những thứ cơ bản nhất

Bộ máy tìm kiếm hoạt động như thế nào?

Trong bài viết này, chúng ta sẽ tìm hiểu các quá trình hoạt động cơ bản của mọi bộ máy tìm kiếm: crawling và indexing, cũng như các khái niệm cơ bản khác liên quan như: crawl budget & PageRank.

Hoạt động Crawling?

Let’s delve deeper into the processes that search engines use to understand the web, otherwise known as the crawling.

Hoạt động Indexing?

Let’s take a look at the indexing process that search engines use to store information about web pages.

Các bộ máy tìm kiếm đang hoạt động

Here we break down some of the key differences between some of the world’s major search engines.

Crawl Budget

Learn about the main rules and conditions around crawling that search engines incorporate as part of their algorithms.

Redirects

URL Redirection

Find out how redirection is a crucial process by which site visitors and search engine crawlers are automatically directed to the correct version of a page.

Redirect Types

Learn about the different types of redirects to understand how they work, when to use them and, just as importantly, when not to use them.

Metadata & Microdata

Metadata

Discover how metadata provides information about a page’s structure & content to search engines and social networks to better understand webpages.

Page Titles

Learn about the most important type of metadata, the page title, can be used to influence search engines and rankings.

Meta Descriptions

This guide covers best practices, details as well as do’s and don’t’s around providing effective meta descriptions.

Schema.org Microdata

Discover how you can add metadata that provides machine-readable context into webpage content with microdata.

Website-level Schema.org Microdata

This guide looks at some specific examples of markup you might want to apply at a site level.

Product Microdata

Learn about the types of markup you can implement on product pages to give details of items that are sold on a site and obtain rich snippets.

Review Microdata

Find out how review markup can be applied to a variety of entities such as local businesses, products, films and books to enhance webpages.

Other Microdata

The possibilities to markup webpages with schema are vast. Here we cover some of the other types that are available.

Linking

An Introduction to Linking

Linking is central to the structure of the web as we know it, as links connect pages together and help crawlers and users alike to navigate through sites.

The Different Types of Links

Links come in many different forms. Here are some of the different types of links that you’ll find across the web.

Handling Broken & Redirected Links

In this section, we’ll delve into the issues that broken and redirected links can cause for a website.

Internationalisation

International Site Architecture

Learn how to optimize multilingual & multiregional websites, to ensure they are indexed and served to the correct audiences.

Hreflang

Find out how hreflang tells search engines about the relationship between international versions of a page.

Content

Page Content

Read about how page content can satisfy users’ search queries with high quality and relevant content.

Content Duplication

Understand how search engines treat duplicate content and how to provide them with signals to ensure that the canonical version is indexed.

Thin Pages

Learn how pages with a relatively low amount of content may not be indexed and can devalue the quality of your site as a whole.

Heading Tags

Find out about one of the core components of any page: the heading tag.

Optimising Images & Videos for Search

Learn exactly what search engines understand about images and videos so you can optimize them for search.

Pagination SEO: A Best Practice Guide

This technical SEO guide is aimed at helping website owners and SEO teams to think about how they can optimize and manage pagination on their website.

An Introduction to Robots Directives

Robots.txt

Read about the robots.txt text file and how it can be used to instruct the search engine web crawlers.

URL-level Robots Directives

Let’s take a look at ways that you can apply robots directives at a page level to instruct search engine bots.

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